New version of Toledo Talk

Toledo may not be attractive to 'new economy' - A study was conducted to see what the requirements were to bring the high-spirited, entrepreneurial 24-to-40-year-olds that make up the "new economy" to Michigan. "The Toledo area shares many of the characteristics the younger workers cited as reasons they would not want to relocate to Michigan. The Midwest’s cold weather was cited often as the potential 'deal breaker' when considering a job move."

More findings from the study:

"Interviews with targeted groups reveal they know little about Michigan and the Great Lakes region and perceive it to be a cold, harsh, wintry area full of old factories, lacking in new-economy job opportunities, and mainly devoid of desired amenities, such as vibrant cities with seasonal festivals, outdoor dining, and nightlife.

Surprisingly, music concerts, professional and college sports teams, and art galleries ranked well down the list of amenities preferred by those same groups. Often, these amenities are pushed by recruiters and employers.

Topping a 14-point list of important "quality of life" issues for people aged 24-40 interviewed and polled for the study were cost of living, safety, and housing value."

The "new economy" workers are defined as "as people age 24 to 40, with incomes above the local median and employed in high-tech manufacturing, computers, telecommunications, management services, science, or other technology fields."

A quote from the news article, "What it told us was Michigan, and Detroit, and Ann Arbor, etc., just don’t stack up to the Chicagos, the Atlantas, the Charlottes. The negative perception of the area was a little surprising to us."
posted by jr to business at 6:20 A.M. EST     (No Comments)

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