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Web 2.0 is less democratic than advertised

Some interesting tidbits about collaborative sites like digg (which is the day late AOL version of fark and reddit) and wikipedia, which seems useful most the time or at least I can make it that way. The other Web 2.0 phenomena aren't much better. Myspace is friendster ripped off by a junk mail company. Facebook is myspace ripped off for people of an "educated" demographic. And most blogs are still pretty bad, filled with people pushing products and reviews of products. Boring.

http://www.slate.com/id/2184487/?from=rss

The Wisdom of the ChaperonesDigg, Wikipedia, and the myth of Web 2.0 democracy.
By Chris Wilson
Posted Friday, Feb. 22, 2008, at 6:11 PM ET
Illustration by Mark Alan Stamaty. Click image to expand.

It's getting harder to be a Wikipedia-hater. The user-generated and -edited online encyclopedia—which doesn't even require contributors to register—somehow holds its own against the Encyclopedia Britannica in accuracy, a Nature study concluded, and has many times more entries. But even though people are catching up to the idea that Wikipedia is a force for good, there are still huge misconceptions about what makes the encyclopedia tick. While Wikipedia does show the creative potential of online communities, it's a mistake to assume the site owes its success to the wisdom of the online crowd.

Social-media sites like Wikipedia and Digg are celebrated as shining examples of Web democracy, places built by millions of Web users who all act as writers, editors, and voters. In reality, a small number of people are running the show. According to researchers in Palo Alto, 1 percent of Wikipedia users are responsible for about half of the site's edits. The site also deploys bots—supervised by a special caste of devoted users—that help standardize format, prevent vandalism, and root out folks who flood the site with obscenities. This is not the wisdom of the crowd. This is the wisdom of the chaperones.

The same undemocratic underpinnings of Web 2.0 are on display at Digg.com. Digg is a social-bookmarking hub where people submit stories and rate others' submissions; the most popular links gravitate to the site's front page. The site's founders have never hidden that they use a "secret sauce"—a confidential algorithm that's tweaked regularly—to determine which submissions make it to the front page. Historically, this algorithm appears to have favored the site's most active participants. Last year, the top 100 Diggers submitted 44 percent of the site's top stories. In 2006, they were responsible for 56 percent.

It's hard to avoid the conclusion that Digg—a site meant to "collectively determine the value of content"—is largely run by 100 people. The influence of these members was particularly apparent last month. After Digg tweaked its secret sauce, top contributors noticed a decline in influence—fewer of their submissions became top stories. The super Diggers published an open letter of grievances and threatened to boycott the site. The changes in the algorithm, the Digg execs said, were meant to bring a more diverse set of stories to the site, and they begged for patience from the top Digg contributors. (Thus far, a shaky truce has endured.) The takeaway: Digg's brass believe that the site, which purports to be the product of a broad-based community, will cease to run smoothly if a microscopic percentage of its user base stops participating.

At both Digg and Wikipedia, small groups of users have outsized authority. In the case of Wikipedia, this authority is both organic and institutionalized. A small segment of highly active users author the majority of the site's content; there are also elected site administrators who have the power to protect pages, block the IP addresses of problem users, and otherwise regulate Wikipedia's operations. At Digg, active users have more of a de facto authority over the site's goings-on (though there are persistent rumors that the site has "secret moderators" who delete content). But officially speaking, while the site's algorithm seems to favor devoted users, no individual Digger has the power to unilaterally delete a post.

While both sites effectively function as oligarchies, they are still democratic in one important sense. Digg and Wikipedia's elite users aren't chosen by a corporate board of directors or by divine right. They're the people who participate the most. Despite the fairy tales about the participatory culture of Web 2.0, direct democracy isn't feasible at the scale on which these sites operate. Still, it's curious to note that these sites seem to have the hierarchical structure of the old-guard institutions they've sought to supplant.

This top-heavy structure of social-media sites isn't news to researchers and technophiles. Wikipedia co-founder Jimmy Wales has acknowledged that what he expected to be an "80-20" rule—a system where 20 percent of people control 80 percent of the resources—in fact understates the site's top-heaviness. Palo Alto Research Center's Ed Chi, the scientist who determined that 1 percent of Wikipedians author half of the content, told me he originally hypothesized that the site's most energetic editors were acting as custodians. Chi guessed that these users mostly cleaned up after the people who provided the bulk of the encyclopedia's facts. In reality, he found the opposite was true (PDF). People who've made more than 10,000 edits add nearly twice as many words to Wikipedia as they delete. By contrast, those who've made fewer than 100 edits are the only group that deletes more words than it adds. A small number of people are writing the articles, it seems, while less-frequent users are given the tasks of error correction and typo fixing.

This isn't the kind of people-working-together image that Digg and Wikipedia promote. Of course, Wikipedia requires some level of administration—otherwise, the site would crash under the weight of additions and deletions to the George W. Bush page. But that doesn't explain the kind of territorialism—the authorial domination by 1 percent of contributors—on the site's pages. Is this a necessary artifact of operating an open-access site? Or is it possible to build a clearinghouse for high-quality, user-generated content without giving too much power to elite users and secret sauces?

The moderation system at the tech blog Slashdot is perhaps the best example on the Web of a middle way. Slashdot, which draws on links submitted by readers, ordains active contributors with limited power to regulate comments and contributions from other users. Compared with Wikipedia, which requires supreme devotion from its smaller core of administrators, Slashdot makes it easy to become a moderator. Giving large numbers of people small chunks of responsibility has proven effective in eliminating trolls and flame wars in the comment section. Still, the authority any one moderator commands is small, and the site's official poobahs maintain control over which stories are featured at the top of the site. "These things are far from utopian," says founder Rob Malda, aka CmdrTaco. "Slashdot tends to have a lot of 'Microsoft does something bad' stories. If I let the community run the whole thing, we'd have a lot more. But I don't want Slashdot to be the 'Microsoft Sucks' page. It's just one of many subjects."

Another compelling model comes from Helium.com, a Wikipedia-like repository of articles and editorials. Its founder, Silicon Valley veteran Mark Ranalli, compares his site to a capitalist version of Wikipedia. On Helium, contributors compete to have the top-ranked article on a given subject. As soon as you write an article, you're invited to pick your favorite of two articles on a similar subject. Requiring someone to write before he or she rates creates a more stable system: Rather than create a caste of creators and a caste of peons, Helium encourages everyone to do everything.

Every model has its drawbacks. Unlike Wikipedia, Helium doesn't lend itself to comprehensive articles drawing on many sources. Nor is Slashdot free of moron commenters, though its quotient is significantly lower than on any unmoderated message board. It's refreshing, though, that these sites acknowledge that Web 2.0 isn't a fairy-tale democracy without letting themselves become dictatorships. Digg and Wikipedia would do well to stop pretending they're operated by the many and start thinking of ways to rein in the power of the few.

created by charlatan on Feb 26, 2008 at 01:28:04 pm     Comments: 5

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Comments ... #

I don't understand the point of the Slate article. I don't see how one can compare digg and Wikipedia beyond both being Web sites that allow others to post content. Those two sites function in dramatically different ways.

I've never considered "democracy" as being integral to Web 2.0, which is just a nerdy buzz phrase. Some are already tossing around Web 3.0, which relates to the Semantic Web. Supposedly, a semantic Web site is Twine.

This version of Toledo Talk contains alleged Web 2.0 features like wiki, tagging, and RSS, but Toledo Talk is NOT a free speech zone. And isn't free speech an aspect of democracy?

From the democracy article at Wikipedia :

In political theory, Democracy describes a small number of related forms of government and also a political philosophy. A common feature of democracy as currently understood and practiced is competitive elections. Competitive elections are usually seen to require freedom of speech, freedom of the press, and some degree of rule of law.

Would Wikpedia be any good if everything posted by every user was allowed to remain on the site?

The Slate writer concluded his article with :

Digg and Wikipedia would do well to stop pretending they're operated by the many and start thinking of ways to rein in the power of the few.

Ridiculous. People who dislike digg and Wikipedia can start their own versions, and some have. That's freedom. No one is forcing this writer to use those sites.

And hells bells, who thinks that Wikipedia or digg or any community site or organization is operated by the many? Isn't it human nature that most users are observers-only followed by a much smaller group of occasional contributors followed by an even smaller group of regular or hard core contributors? You could probably observe that in just about every community setting whether it be in the physical world or online world.

The author of the Slate article should have first read the Web 2.0 article at Wikipedia. The word "democracy" is only mentioned twice, and it's in a boring section about economics.

Heck, the term Web 2.0 has many definitions. From the characteristics section in the Wikipedia Web 2.0 article :

[Web 2.0] sites may have an "Architecture of participation" that encourages users to add value to the application as they use it. This stands in contrast to very old traditional websites, the sort which limited visitors to viewing and whose content only the site's owner could modify. The sites may also have social-networking aspects.

Bart Decrem, a founder and former CEO of Flock, calls Web 2.0 the "participatory Web" and regards the Web-as-information-source as Web 1.0.

According to Best, the characteristics of Web 2.0 are: rich user experience, user participation, dynamic content, metadata, web standards and scalability. Three further characteristics that Best did not mention about web 2.0: openness, freedom and collective intelligence by way of user participation – all should be viewed as essential attributes of Web 2.0.

Web 2.0 encourages participation because the Web apps or sites are easy to use. And I believe participation could mean communicating or collaborating with others on sites like digg or Wikipedia or by communicating with oneself on a personal blog or wiki that prohibits others from posting to the site, but search engines are permitted to index the personal site, and the personal site provides an RSS feed.

One can use Web 2.0 technology like flickr for personal use, such as storing photos for public view, and still indirectly contribute to some collective intelligence by exploiting the technology features built into Web 2.0 software like tagging photos of the Toledo area with the word ToledoOhio.

E-mail might be considered Web 1.0 while a video sharing site like YouTube would be considered Web 2.0. I occasionally to regularly use YouTube, flickr, del.icio.us, twitter, and Google maps. Those are Web 2.0 apps or sites. I mainly use them for my own personal needs. I use them because they are simple, utility tools. Web 2.0 could mean easier-to-use utilities.

The 'reporting' of the San Diego County fires last fall by media and citizens was a good example of using today's simple Web 2.0 apps to inform the public.

The technology overview section in the Wikipedia Web 2.0 article also does not mention the word "democracy."

Web 2.0 websites typically include some of the following features/techniques:
  • rich Internet application techniques, often Ajax-based
  • semantically valid XHTML and HTML markup
  • microformats extending pages with additional semantics
  • folksonomies (in the form of tags or tagclouds, for example)
  • Cascading Style Sheets to aid in the separation of presentation and content
  • REST and/or XML- and/or JSON-based APIs
  • syndication, aggregation and notification of data in RSS or Atom feeds
  • mashups, merging content from different sources, client- and server-side
  • weblog-publishing tools
  • wiki or forum software, etc., to support user-generated content


Web 2.0 philosophies and technologies used behind the firewall within a corporation may be called Enterprise 2.0. It's just an easier way to create, manage, share, archive, and retrieve information, instead of attempting to rely on cumbersome corporate e-mail for all project and knowledge management needs. But users within the enterprise will have to follow the rules of the company. It can't be a free-for-all.


June 3, 2007 blog posting titled Interesting Tim O Reilly interview/ Web 2.0.


Web 2.0 ... The Machine is Us/ing Us


Social Networking in Plain English

Wikis in Plain English

Blogs in Plain English

RSS in Plain English

posted by jr on Feb 26, 2008 at 08:04:00 pm     #



Forgot to post Plain English videos for other alleged Web 2.0 utilities :

Social Bookmarking in Plain English

Online Photo Sharing in Plain English

posted by jr on Feb 26, 2008 at 08:25:44 pm     #



While I've used Wikipedia more that I care to admit, one of my favorite criticisms comes in the form of Wikigroaning. As described by those who invented it at Something Awful:

The premise is quite simple. First, find a useful Wikipedia article that normal people might read. For example, the article called "Knight." Then, find a somehow similar article that is longer, but at the same time, useless to a very large fraction of the population. In this case, we'll go with "Jedi Knight." Open both of the links and compare the lengths of the two articles. Compare not only that, but how well concepts are explored, and the greater professionalism with which the longer article was likely created. Are you looking yet? Get a good, long look. Yeah. Yeeaaah, we know, but that is just the tip of the iceberg. (We're calling it Wikigroaning for a reason.) The next step is to find your own article pair and share it with your friends, who will usually look for their own pairs and you end up spending a good hour or two in a groaning arms race. The game ends after that, usually without any clear winners... but hey, it beats doing work.

Wikigroaning I
Wikigroaning II
Wikigroaning III

posted by TheTalentedMrC on Feb 26, 2008 at 09:17:35 pm     #



Another person's view on the Slate article.

Slate magazine has a piece up about Wikipedia, with the salacious subtitle “Digg, Wikipedia and the Myth of Web 2.0 Democracy” — a column that says it was written by editorial intern Chris Wilson, but might as well have been written by Andrew “I Hate The Internet” Keen, author of Cult of the Amateur and a man who never met a Web 2.0 service he couldn’t first misrepresent and then eviscerate.

... most of the [Wikipedia] articles were written by 1 per cent of the site’s users, according to a widely-reported study. This is a little like complaining that airlines hoodwink us into thinking we can fly, when the truth is that it’s the airplane and the pilots that are doing the flying.

The existence of a so-called “power law” distribution or “long tail” effect in social relationships is older than I am (and that’s pretty old). As one commenter points out in Slate’s forum on the article, it’s hardly surprising that only a small group of people have the time, knowledge or resources to write in-depth articles for Wikipedia. Has the site ever said that all users contribute equally? Not as far as I know.

In fact, as another commenter on the Slate piece notes, the study Wilson quotes from shows that the number of users who contribute small changes to Wikipedia has been increasing for the past several years, and now outweighs the elite group. And he also notes that while 1 per cent of the users sounds like a small number, that’s still about 65,000 people.

posted by jr on Feb 26, 2008 at 10:01:39 pm     #



I still think quality of content drives these sites.

The hype and marketing veneer is a bit different from the reality of it all.

If a relatively small group of people drive these sites so be it, It's probably no different than most operations. Perhaps it's something worth acknowledging.

A lot of people love to hate on wikipedia, but as it matures it's becoming legitimate infrastructure, with the occasional entry or line or 2 that belong on urbandictionary.

posted by charlatan on Feb 27, 2008 at 10:22:37 am     #