Toledo Talk

I think they missed their mark!

Too funny, my son got the same postcard and we thought the exact same thing!

https://www.reddit.com/r/toledo/comments/77dtvj/marketing_failure_from_stjohns_jesuit/

created by SensorG on Oct 19, 2017 at 06:44:49 pm
updated by SensorG on Oct 19, 2017 at 07:12:02 pm
    Comments: 21

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Comments ... #

Their enrollment is way down. Das ist schlecht.

posted by Molsonator on Oct 19, 2017 at 07:00:15 pm     #  

Damn khakis and polos. :(

posted by justread on Oct 19, 2017 at 07:15:47 pm     #   1 person liked this

Nice promo post card. How old is it?

posted by dino on Oct 19, 2017 at 07:48:53 pm     #  

Looks like a football game when they sing the alma mater. But a poor choice of picture for the title. There had to have been multiple approvals before going to print. Right? And, no one said, hey that doesn't look quite right? smh

posted by toddhuey on Oct 19, 2017 at 08:03:20 pm     #   1 person liked this

dino posted at 08:48:53 PM on Oct 19, 2017:

Nice promo post card. How old is it?

Donít know about that one, but got the exact same postcard on Tuesday in the mail.

posted by SensorG on Oct 19, 2017 at 08:20:27 pm     #  

Woah. Wtf, sjj...

posted by Johio83 on Oct 19, 2017 at 08:44:15 pm     #  

Never put the student side facing the sun!

posted by JohnnyMac on Oct 19, 2017 at 08:54:28 pm     #  

Lol. As my mentor used to say, "you can't make this shit up"

posted by Dappling2 on Oct 19, 2017 at 08:56:42 pm     #  

As an alum, this disgusts me. I'll be making some phone calls tomorrow.

posted by Johio83 on Oct 19, 2017 at 09:08:45 pm     #  

Overreaction kids. Those are raised arms not clenched fists. It remains an all male school hence the term "brotherhood." All take a deep breath, get back on your meds, smoke a dubbie, yoga meditation, take a cruise, walk your dog, cut out energy drinks, just chill the fuck out.

posted by Mariner on Oct 20, 2017 at 06:20:15 am     #   2 people liked this

Nobody really cares.

We are just programmed for GOTCHA!

All other priorities must cease when a GOTCHA appears.

posted by justread on Oct 20, 2017 at 06:31:01 am     #   4 people liked this

I just found the image funny and I donít know a person who saw it and whoís mind didnít go ďthereĒ, when they saw the pic.

Of course it wasnít intended to be anything other than wholesome, but sending these to a bunch of non-Catholics like I said, - missed the mark.

posted by SensorG on Oct 20, 2017 at 06:44:01 am     #   1 person liked this

SensorG posted at 07:44:01 AM on Oct 20, 2017:

I just found the image funny and I donít know a person who saw it and whoís mind didnít go ďthereĒ, when they saw the pic.

Of course it wasnít intended to be anything other than wholesome, but sending these to a bunch of non-Catholics like I said, - missed the mark.

I should have quoted Mariner. I found the image funny too and was glad you posted it.

posted by justread on Oct 20, 2017 at 06:54:46 am     #  

Every advertisement must be politically correct so not one person is offended.....................smh

posted by Hoops on Oct 20, 2017 at 07:22:25 am     #   3 people liked this

Ok.. as an SJJ

Update: this is a photo form the traditional Mass of the Holy Spirit that is held each year, this time on the football field, as students proudly extend their hand in blessing, not a sporting event.

posted by toddhuey on Oct 20, 2017 at 08:08:34 am     #   1 person liked this

When you have to explain why itís funny....

St Johnís is one of the preeminent private schools in the area, they have produced no shortage of outstanding young men. No one thinks they MEANT to throw a Nazi salute (open palm facing down, clenched fists is hydra. Also, itís spelled doobie, and sadly, no one uses that term anyone, retired along with spliff, roach, grass and lid). They certainly didnít mean to promote it. It is a simple marketing fail, which is always funny, especially, when thereís a juxtaposition of ideals.

Hilarious, nothing more, carry on.

Unless.....

posted by ahmahler on Oct 20, 2017 at 08:13:27 am     #   1 person liked this

Hoops posted at 08:22:25 AM on Oct 20, 2017:

Every advertisement must be politically correct so not one person is offended.....................smh

How is this about political correctness now??

....yeah, god forbid one of the marketing people takes a look at the postcard and says "oh heeeeeeey guys? looks kinda like a nazi salute, ya know? Maaaaaaaaaybe we should use a picture that doesn't look like that?"

I mean, I don't think ANYONE here is saying that St Johns is literally a nazi school- just more that they (meaning just about anyone who was in the chain of authority in this process) should have maybe taken glance at that postcard and said "OH yeah that shouldn't go out. We look like literal nazis. that's not ideal."

posted by endcycle on Oct 20, 2017 at 08:25:41 am     #   1 person liked this

It is funny to all of us here because we know how ridiculous it is, because we know SJJ and their reputation. We can laugh at the failure and know exactly that's what it is. Hopefully SJJ can also laugh at themselves, also.

Unfortunately, all it takes is one email to some opportunistic "news" organization or for one of those organizations to be fishing Reddit for Nazi references for this to blow up.

posted by JoeyGee on Oct 20, 2017 at 09:11:32 am     #  

I think the picture wasn't a great choice by SJJ , but I think it was the caption JOIN THE BROTHERHOOD, combined with that particular picture that has people shaking their heads.

posted by foodie88 on Oct 20, 2017 at 09:18:15 am     #  

@ahmahler thks for the spelling correction. Hope that established a lifetime mens rea on the topic. JoeyGee is correct in that the mere appearance of concept becomes reality in some eyes. Thks also to toddhuey for setting the record straight. Ironic how a religious ceremony on visual can be subverted to politics by inference when the actuality is far more meaningful then the later.

posted by Mariner on Oct 20, 2017 at 09:29:26 am     #   2 people liked this

SensorG posted at 07:44:01 AM on Oct 20, 2017:

I just found the image funny and I donít know a person who saw it and whoís mind didnít go ďthereĒ, when they saw the pic.

Of course it wasnít intended to be anything other than wholesome, but sending these to a bunch of non-Catholics like I said, - missed the mark.

Honestly, we got the postcard in the mail & I didn't give it a second thought until I saw this post.

Then the light bulb went off over my head.

posted by mom2 on Oct 20, 2017 at 03:29:04 pm     #