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Is Pancho Villa a Bad Image For Rose City Motors?

I am probably hyper-senstive (I am not Hispanic), but I am a little rankled by "Pancho Villa" on the Rose City Motors commercial. I watch it, and think "boy, that must be demeaning" to the guy who has to do it.

Of course, he might be getting a real kick out of being on tv. Maybe, like a guy sung about in an old Victorian "vaudeville song" that I borrowed from the library on several occasions and enjoyed. The lead of the song got into show business, and he was very happy that he got to play to the crowd "through the hole in the elephant's bottom".

Of course, it might be "good advertising". I remember reading somewhere that the purpose of "advertising" is to make you think of the product. And even though I am rankled by this commercial I do remember it. Of course, I have a car, and might not remember Rose City Motors when I need one.

created by oldsendbrdy on Oct 19, 2007 at 10:05:21 am     Comments: 10

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Comments ... #

Rose City Motors is a bad image for used car dealers, with or without Pancho.

posted by max on Oct 19, 2007 at 02:15:56 pm     #



I agree with you on this one oldsendbrdy. I was surprised I actually saw it play more then once figuring there would be many complaints and that it would get yanked immediately.

posted by OhioKat on Oct 19, 2007 at 06:24:22 pm     #



i hate those commercials and you know what other commercial I have just about had enough of is that one thats promoting THE LION KING in FEBRUARY! are we going to have to listen to it for the next months until it comes? lol its literally on every station...tv and radio!

posted by stooks on Oct 19, 2007 at 08:27:53 pm     #



and about the car commercial....dont go to rose motors go to see Dan, because when you pass him the ball he wont drop it...he knows cars and he knows credit ! TRUST THE PROS

hah

posted by stooks on Oct 19, 2007 at 08:28:44 pm     #



This image is as likely to be offensive to Hispanics as antiquated caricatures of Sambo and Mammy would be to African Americans. Unfortunately, the folks at Rose City Motors must still be living in the 1920s.

Hispanics, however, can vote with their wallets and choose to do business with car dealers whose advertising is not demeaning.

posted by historymike on Oct 20, 2007 at 02:24:52 pm     #



My name is Pancho....

I live on a rancho....

LOL

Christ, aren't there more important things to worry about in life? Change the channel if you don't like a commercial-or as I do, use the mute button.

posted by Darkseid on Oct 20, 2007 at 03:56:23 pm     #



"Fill out a credit app, we'll get you into a VEE-hicle"

Irritating, but they stick in your mind...

posted by Ace_Face on Oct 20, 2007 at 11:53:19 pm     #



Rose City Motors gives used car dealers a bad name...

Useful info:
http://www.livedrive.org/detricks.htm

posted by SensorG on Oct 22, 2007 at 07:41:18 am     #



This link, http://www.terry-deary.com/fun/songs.htm, is to that song that I think of when I think of the character in this commercial. There are actually several different kinds of lyrics (some more bawdy that this). The one I remember from was sung by Derek Lamb. You can get samples of his work on Amazon.com, I think.

posted by oldsendbrdy on Oct 22, 2007 at 12:29:17 pm     #



If I were in the market for a VEE-ichle I sure wouldn't go to Rose City Motors because of those annoying commercials. Do those salepersons really dress like that all of the time, or is it just for TV?

posted by jPaul on Nov 02, 2007 at 01:50:33 pm     #