Things newspapers can do to remain viable

Nov 13, 2007 Recovering Journalist blog posting titled Building a Bridge to the Future.

Details about each item below are in the Recovering Journalist blog posting.

Think Outside the Box.
Engage Your Audience.
Don't Just Create Content—Aggregate It.
Embrace the Competition.
Get Local. Very Local. Hyperlocal.
Stop Covering the World.
Let Your Stars Shine.
Video: It's Not Just for TV Stations Anymore.
Use the Technology.
Dig Into the Data Mines.
Put Your Sales Force to Work.
Educate Advertisers.
Ready, Aim, Fire.
Stop Pasting Display Ads Onto the Screen (Or Worse, Popping Them Up).
Explore New Revenue Streams.
Experiment and Innovate As If Your Life Depended on It.
Kill the Print Edition. Seriously.
Get Some Guts.

Building a Bridge to the Future is part three in an interesting three-part series about improving the newspaper business.

Part One : The Chasm
Part Two : Digging an Even Deeper Hole

The author of the Recovering Journalist blog, Mark Potts, was CEO of the short-lived hyperlocal community journalism project called Backfence, which went belly-up back in the summer. About Potts :

How do I know about this stuff? After 15 years as a journalist for The Washington Post, Chicago Tribune and other major news organizations, I cofounded WashingtonPost.com, was on the founding team of the @Home Network and, most recently, created and cofounded Backfence.com, the leading hyperlocal user-generated citizens media company.

Nov 13-15, 2007 postings at a different blog titled Imagining the Future of Newspapers

created by jr on Nov 13, 2007 at 07:15:47 pm
updated by jr on Nov 15, 2007 at 03:15:55 pm