Article source for : Enterprise 2.0 ex-Wikipedia article
Earlier this summer, a Wikipedia article called "Enterprise 2.0":http://en.wikipedia.org/wiki/Enterprise_2.0 was created. I first discovered it early in the morning of August 14. It had a "deletion notice" at the top of the article, so I "saved the page":http://www.toledotalk.com/Enterprise_2_0.html. Later in the day of August 14 or on the 15th, the article was "removed":http://en.wikipedia.org/wiki/Wikipedia:Articles_for_deletion/Enterprise_2.0 from Wikipedia. So here is how the article looked in its final moments.
First, this comment was embedded within the saved article. It contains the timestamp of the page I saved.
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Saved in parser cache with key enwiki:pcache:idhash:6258163-0!1!0!default!!en!2 and timestamp 20060814052007
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Anyway, here's the article I saved (Had a hell of a time getting this to post properly in my app here. Got some kind of bug. Used a template include to get the deletion notice to work properly)
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<p><a name="Introduction_to_Enterprise_2.0" id="Introduction_to_Enterprise_2.0"></a></p>
<h2>Introduction to Enterprise 2.0</h2>
<p><b>Enterprise 2.0</b> is a term used to describe how <a href="http://en.wikipedia.org/wiki/Social_software" title="Social software">social software</a> can be, and is being used to evolve the corporate <a href="http://en.wikipedia.org/wiki/Intranet" title="Intranet">intranet</a> into a more organic, collaborative, user-driven platform. The term was coined by <a href="http://dor.hbs.edu/fi_redirect.jhtml?facInfo=bio&facEmId=amcafee&loc=extn/" class="external text" title="http://dor.hbs.edu/fi_redirect.jhtml?facInfo=bio&facEmId=amcafee&loc=extn/">Andrew McAfee</a> of <a href="http://en.wikipedia.org/wiki/Harvard_Business_School" title="Harvard Business School">Harvard Business School</a> in the Spring 2006 <a href="http://en.wikipedia.org/wiki/MIT_Sloan_Management_Review" title="MIT Sloan Management Review">MIT Sloan Management Review</a>. His article, currently only available for online sale and titled <a href="http://sloanreview.mit.edu/x/47306/" class="external text" title="http://sloanreview.mit.edu/x/47306/">Enterprise 2.0: The Dawn of Emergent Collaboration</a>, helped articulate and define the concept. This paradigm was based on field research at <a href="http://en.wikipedia.org/wiki/Dresdner_Kleinwort_Wasserstein" title="Dresdner Kleinwort Wasserstein">Dresdner Kleinwort Wasserstein</a>, where he previously developed <a href="http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=606074" class="external text" title="http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=606074">formal case studies</a> on the use of <a href="http://en.wikipedia.org/wiki/Socialtext" title="Socialtext">Socialtext</a>.</p>
<p>McAfee went on to <a href="http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/enterprise_20_vs_soa/" class="external text" title="http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/enterprise_20_vs_soa/">define Enterprise 2.0</a> as the <b>use of freeform social software within companies.</b>
'Freeform' in this case means that the software is most or all of the
following: Optional, Free of up-front workflow, Egalitarian, or
indifferent to formal organizational identities and Accepting of many
types of data. Freeform, or unstructured use, does not impose barriers
to collaboration and enables the structure to emerge out of use.</p>
<h2>Concepts</h2>
<p>A central concept in Professor McAfee's paper is called <b><a href="http://en.wikipedia.org/wiki/SLATES" title="SLATES">SLATES</a></b>. This is an acronym to indicate the six components of <b>Enterprise 2.0</b> technologies, this are: <b>S</b>earch, <b>L</b>inks, <b>A</b>uthoring, <b>T</b>ags, <b>E</b>xtensions, and <b>S</b>ignals.
McAfee's (2006) paper explains how the components of this acronym work
together in building a knowledge sharing and cross unit innovating
company.</p>
<p>While the six components are intertwined, <b>S</b>earch and <b>L</b>inks are directly related by McAfee. While <a href="http://en.wikipedia.org/wiki/Search" title="Search">search</a>
on the public internet benefits from a rich and evolving link
structure, intranets lack this high quality metadata to inform results.
With a link structure, search technologies such as <a href="http://en.wikipedia.org/wiki/Pagerank" title="Pagerank">Pagerank</a> leverage diverse feedback.</p>
<p><b>A</b>uthoring enables user participation, information sharing and
contributes a dense link structure. While on the public internet,
personal publishing is in many cases free (you can edit this page, for
example), authoring is typically restricted within an <a href="http://en.wikipedia.org/wiki/Intranet" title="Intranet">intranet</a>. Intranets typically have an editorial process managed by a small group.</p>
<p><b>T</b>ags, or <a href="http://en.wikipedia.org/wiki/Tagging" title="Tagging">tagging</a>
enable bottom-up contribution of metadata, a user-friendly act akin to
labeling. Tags have become a common feature in enterprise <a href="http://en.wikipedia.org/wiki/Wikis" title="Wikis">wikis</a>, <a href="http://en.wikipedia.org/wiki/Weblogs" title="Weblogs">weblogs</a> and <a href="http://en.wikipedia.org/wiki/Social_bookmarking" title="Social bookmarking">social bookmarking</a>. As tags are contributed over time, a <a href="http://en.wikipedia.org/wiki/Folksonomy" title="Folksonomy">folksonomy</a> emerges which augments search and affords social discovery.</p>
<p><b>E</b>xtensions, according to McAfee, take tagging one step
further by automating some of the work of categorization and pattern
matching. <a href="http://en.wikipedia.org/wiki/Amazon" title="Amazon">Amazon</a> recommendations is a simple analogy, saying, "if you like that, you might find this interesting."</p>
<p><b>S</b>ignals is necessary to overcome <a href="http://en.wikipedia.org/wiki/Information_overload" title="Information overload">information overload</a>, letting users choose what information they want to subscribe to and be notified upon changes. <a href="http://en.wikipedia.org/wiki/RSS" title="RSS">RSS</a> and the <a href="http://en.wikipedia.org/wiki/Atom_%28standard%29" title="Atom (standard)">Atom (standard)</a> syndication feed formats, combined with [feed reader]]s support Signals.</p>
<h2>Comparison with Enterprise 1.0</h2>
<p>Traditional enterprise software imposes structure prior to use. The
primary objective is to automate business processes to drive down costs
and gain competitive advantage.</p>
<p>Stenmark argues that <a href="http://en.wikipedia.org/wiki/Intranet" title="Intranet">intranets</a> are not similar to the <a href="http://en.wikipedia.org/wiki/Internet" title="Internet">internet</a>, except in technology. They embody <a href="http://en.wikipedia.org/wiki/Taylorism" title="Taylorism">Taylorism</a>
management, seeking to control and measure. The primary objective of an
intranet is to present management's view of corporate culture, while
fulfilling the value proposition of saving time looking for information.</p>
<p>Imposing structure serves as a barrier to adoption and contribution. By contrast, <a href="http://en.wikipedia.org/wiki/Email" title="Email">email</a> as an unstructured modality provides a path of least resistence for <a href="http://en.wikipedia.org/wiki/Knowledge_workers" title="Knowledge workers">knowledge workers</a> and has gained widespread use. <a href="http://www.groove.net/PressRelease.cfm?pagename=press_Nov18_2002" class="external text" title="http://www.groove.net/PressRelease.cfm?pagename=press_Nov18_2002">Research by IDC</a>
suggests that 90% of business collaboration occurs within email. While
the productivity benefits of email are arguable given the rise of <a href="http://en.wikipedia.org/wiki/Spam" title="Spam">spam</a> and <a href="http://en.wikipedia.org/wiki/Information_overload" title="Information overload">information overload</a>, the organization benefits little beyond communication.</p>
<h2>Enterprise 2.0 and Knowledge Management</h2>
<p>Improving the productivity of <a href="http://en.wikipedia.org/wiki/Knowledge_workers" title="Knowledge workers">knowledge workers</a> is one of the most important challenges for companies that face the transition from the <a href="http://en.wikipedia.org/w/index.php?title=Industrial_economy&action=edit" class="new" title="Industrial economy">industrial economy</a> to an economy based on information and knowledge (<a href="http://en.wikipedia.org/wiki/Drucker" title="Drucker">Drucker</a>, 1999).</p>
<p>It is becoming increasingly apparent that some value intrinsic to
both the underlying culture and frontline applications driving <a href="http://en.wikipedia.org/wiki/Web_2.0" title="Web 2.0">Web 2.0</a>, which has been called an <a href="http://en.wikipedia.org/wiki/Architecture_of_participation" title="Architecture of participation">architecture of participation</a> and user <a href="http://en.wikipedia.org/wiki/Democracy" title="Democracy">democracy</a> <sup id="_ref-oreilly_0" class="reference"><a href="#_note-oreilly" title="">[1]</a></sup>, could be employed to address the evolving role of <a href="http://en.wikipedia.org/wiki/Knowledge_management" title="Knowledge management">knowledge management</a> in the corporate context.</p>
<h2>Enterprise 2.0 Tools</h2>
<p><a href="http://en.wikipedia.org/wiki/Web_2.0" title="Web 2.0">Web 2.0</a> provides many tools that can be used to implement <b>Enterprise 2.0</b> in your organization. Below is a list of the kind of <a href="http://en.wikipedia.org/wiki/Web_2.0" title="Web 2.0">Web 2.0</a> tools that have been adapted for enterprise use.</p>
<ul>
<li>Hypertext and unstructured <a href="http://en.wikipedia.org/wiki/Search" title="Search">search</a> tools</li>
<li><a href="http://en.wikipedia.org/wiki/Wikis" title="Wikis">Wikis</a> for authoring and linking</li>
<li><a href="http://en.wikipedia.org/wiki/Weblogs" title="Weblogs">Weblogs</a> for authoring and <a href="http://en.wikipedia.org/wiki/Storytelling" title="Storytelling">storytelling</a>.</li>
<li><a href="http://en.wikipedia.org/wiki/Social_bookmarking" title="Social bookmarking">Social bookmarking</a> for <a href="http://en.wikipedia.org/wiki/Tagging" title="Tagging">tagging</a> and building <a href="http://en.wikipedia.org/wiki/Folksonomy" title="Folksonomy">folksonomy</a>.</li>
<li><a href="http://en.wikipedia.org/wiki/RSS" title="RSS">RSS</a> Newsreaders for signaling</li>
</ul>
<h2>Articles (academic journals and others)</h2>
<ul>
<li>McAfee, Andrew (2006). "Enterprise 2.0: The Dawn of Emergent Collaboration" <i>MIT Sloan Management Review</i> Vol. 47, No. 3, pp. 21-28</li>
<li>McAfee, Andrew (2006). Wikis at Dresdner Kleinwort Wasserstein: (A) (9-606-074), HBSP</li>
<li>McAfee, Andrew (2006). Wikis at Dresdner Kleinwort Wasserstein: (B) (9-606-075), HBSP</li>
<li>McAfee, Andrew (2006). Wikis at Dresdner Kleinwort Wasserstein: (C) (9-606-076), HBSP</li>
<li><a href="http://www.socialtext.com/node/80" class="external text" title="http://www.socialtext.com/node/80">SocialText's case study on wikis at DrKW</a></li>
<li>Stenmark, D. (2005). "How intranets differ from the web:
organisational culture's effect on technology". Proceedings of
ECIS2005, Regensburg, Germany, 26-28 May 2005.</li>
</ul>
<h2>External Links</h2>
<ul>
<li><a href="http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/C24/" class="external text" title="http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/C24/">Professor Andrew McAfee's weblog (category: Enterprise 2.0)</a></li>
<li><a href="http://confusedofcalcutta.com/" class="external text" title="http://confusedofcalcutta.com/">DrKW CIO JP Rangaswami's weblog</a></li>
<li><a href="http://ross.typepad.com/blog/enterprise20/index.html" class="external text" title="http://ross.typepad.com/blog/enterprise20/index.html">Ross Mayfield's weblog (category: Enterprise 2.0)</a></li>
<li><a href="http://blogs.zdnet.com/Hinchcliffe/" class="external text" title="http://blogs.zdnet.com/Hinchcliffe/">Dion Hinchcliffe's weblog</a></li>
<li><a href="http://www.scalefree.info/2006/03/list_of_tools_f.html" class="external text" title="http://www.scalefree.info/2006/03/list_of_tools_f.html">"List of tools for the internal blogosphere"</a></li>
</ul>
<h2>See also</h2>
<ul>
<li><a href="http://en.wikipedia.org/wiki/Web_2.0" title="Web 2.0">Web 2.0</a></li>
<li><a href="http://en.wikipedia.org/wiki/Open_Innovation" title="Open Innovation">Open Innovation</a></li>
<li>A <a href="http://wikimania2006.wikimedia.org/wiki/Proceedings:KL1" class="external text" title="http://wikimania2006.wikimedia.org/wiki/Proceedings:KL1">panel</a> on Enterprise 2.0 and the organizational uses of wiki technology was held at <a href="http://en.wikipedia.org/wiki/Wikimania_2006" title="Wikimania 2006">Wikimania 2006</a>.</li>
</ul>
<h2>References</h2>
<ol class="references">
<li id="_note-oreilly"><b><a href="#_ref-oreilly_0" title="">^</a></b> <a href="http://en.wikipedia.org/wiki/Tim_O%27Reilly" title="Tim O'Reilly">Tim O'Reilly</a> (2005-09-30). <a href="http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html" class="external text" title="http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html">What Is Web 2.0</a>. O'Reilly Network. Retrieved on <a href="http://en.wikipedia.org/wiki/2006" title="2006">2006</a>-<a href="http://en.wikipedia.org/wiki/August_10" title="August 10">08-10</a>.</li>
</ol>
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